What is it?
Ingrid Analytics provides insights and metrics across orders, shipments, and operations — giving retailers the data they need to monitor, understand, and optimize their delivery experience. All key delivery metrics — from checkout conversion to carrier fulfillment — are available in one place.
Ingrid Analytics consists of two components:
Component | What it provides | Where to access |
Dashboards | Visual metrics and breakdowns for monitoring key delivery outcomes | Ingrid Merchant Platform (MAD) |
Curated merchant data | Detailed, cleaned order and parcel data ready for analysis and reporting | Ingrid BigQuery data warehouse |
Key benefits
Monitor delivery performance in one place — track checkout conversion, delivery fulfillment, carrier performance, and tracking engagement from a single platform
Data-driven decisions — understand how delivery options affect conversion, which carriers deliver on time, and where bottlenecks occur
Flexible reporting — use built-in dashboards for day-to-day monitoring, or pull curated data into your own BI tools (Tableau, Power BI, etc.) for custom analysis
Cross-product visibility — dashboards and data cover Checkout, Tracking, Transport, and Returns
Always current — dashboards and curated data are updated daily
Dashboards
Product-specific dashboards are available for Checkout, Tracking, and Transport in the Ingrid Merchant Platform. A Returns dashboard is also available in the Returns Back Office; MAD integration is planned.
Checkout dashboard
Monitor how delivery options perform at the point of purchase.
Key metrics:
Checkout orders and sessions
Delivery checkout conversion rate
Default category selected rate
Average number of carrier products shown
Carrier product conversion
Average delivery fee and cart value
Average cart weight and % free delivery
Submitted-to-carrier promise and customer delivery promise
Breakdowns: Delivery type, country, carrier, carrier product
Filters: Date, country, region, carrier, carrier product, A/B test
Tracking dashboard
Understand post-purchase delivery performance and shopper engagement.
Key metrics:
Tracking numbers and fulfillment rate
Days to fulfillment and % fulfilled early/on time/late
Average days late
Days in carrier hands and days in merchant hands
Widget interactions and tracking numbers with interactions
Tracking notifications and success rate
Returns submitted and days fulfilled to return
Customer delivery promise
Breakdowns: Carrier, carrier product, late reason, country
Filters: Date, country, carrier, carrier product, checkout region
Transport dashboard
Track shipment booking and carrier execution performance.
Key metrics:
Booked shipments (outbound + return)
Days order-to-booked
Days booked-to-carrier-hands
Days to carrier fulfillment
Days booked-to-carrier-fulfillment
Fulfilled parcels and parcels submitted
Breakdowns: Country, carrier, carrier product
Filters: Date, country, carrier, carrier product
Returns dashboard
Track returns, exchanges, refunds, and complaint outcomes. Currently available in the Returns Back Office. MAD integration is planned, though the exact timeline is not yet confirmed.
Key metrics:
Return, complaint, and exchange volumes and rates
Return values
Return completion tracker, status volumes, and time spent in steps
Complaint outcomes over time
Refund volumes and values
Breakdowns: Return reasons, return status, refund type (gift card vs basic), exchange sources (from complaint vs standard)
Filters: Date, country, carrier, return channel (Ingrid vs external)
In addition to high-level metrics, deeper Returns dashboard views provide extra insights at SKU level — including return reasons and sub-reasons, and complaint reasons and sub-reasons.
Curated merchant data
For retailers who want to go beyond standard dashboards, Ingrid provides access to curated, cleaned data via BigQuery.
What's included
Data source | Coverage |
| Checkout order data |
| Cross-product reporting data |
| Tracking and fulfillment data |
| Transport and parcel data |
| Returns, refunds, shipments, order context |
| Return items, statuses, warehouse data |
How retailers use it
Curated data can be transferred to a retailer's own data warehouse and connected to their preferred BI tool:
Transfer tools: Python, Airbyte, Fivetran
Retailer warehouses: AWS, Snowflake, or any data warehouse
BI tools: Tableau, Power BI, or any reporting tool
Retailers can also connect their BI tool directly to the Ingrid data warehouse for real-time access.
Use cases
Optimizing checkout conversion
A retailer notices that checkout conversion varies by country. Using the Checkout dashboard, they discover that Germany has significantly lower conversion than Sweden. By breaking down by carrier product, they find that German shoppers are shown too many delivery options — creating decision fatigue. They reduce the options to three, and conversion improves.
Monitoring carrier fulfillment performance
A retailer uses the Tracking dashboard to track % fulfilled on time by carrier. They identify that one carrier consistently delivers late in a specific region. With this data, they negotiate SLA improvements or route shipments to a better-performing carrier in that region using Automated Booking Rules.
Building a custom delivery performance report
A retailer's data team connects to Ingrid's BigQuery data via Fivetran, pulls data into Snowflake, and builds a custom delivery performance dashboard in Tableau that combines Ingrid data with their own order and revenue data — giving a complete picture of how delivery affects their bottom line.
Reducing returns through reason analysis
A retailer uses the Returns dashboard to track return rates and breaks them down by return reason. The top reason is "sizing issue" for a specific product category. They update sizing guides on product pages and monitor the return rate dropping over the following weeks.
General information
Dashboards and curated data are updated daily
Dashboards cover current and previous year
Dashboards are site-level (one dashboard per merchant site)
Curated merchant data is available for the last 31 days (except for the reporting layer, which has extended retention)
Ingrid reserves the right to update standard dashboard content
FAQ
Q: Can I access analytics from the Ingrid Merchant Platform?
A: Yes. Dashboards for Checkout, Tracking, and Transport are available directly in MAD.
Q: Can I pull data into my own BI tool?
A: Yes. Curated merchant data is available via BigQuery. You can transfer it to your own data warehouse using tools like Airbyte or Fivetran, then connect your BI tool (Tableau, Power BI, etc.).
Q: How often is data updated?
A: Daily.
Q: Can I filter dashboards by carrier or country?
A: Yes. All dashboards support filters including date, country, carrier, and carrier product. The Checkout dashboard also supports A/B test filtering.
Q: How far back does dashboard data go?
A: Current and previous year.
Q: Is there a cost for accessing curated data?
A: Contact your Ingrid team for details on curated data access.
Getting started
Dashboards are available in the Ingrid Merchant Platform for all analytics-enabled merchants. For access to curated merchant data via BigQuery, contact your Ingrid implementation team.