Skip to main content

Which A/B test variant a shopper sees

Ingrid splits A/B test traffic by checkout session, not by person.

J
Written by Jakub Talarek

Part of Ingrid Promise (Delivery Checkout)

Ingrid splits A/B test traffic by checkout session, not by person.

  • Each session gets a variant when it starts, and keeps it for the whole session.

  • Sessions are split evenly between the Original and the variant(s).

  • The same shopper can see a different variant in a new session, for example on another device.

  • For most merchants, a session starts when the shopper reaches the checkout page. Depending on your integration, it can start earlier, for example when they add something to the cart.

Did this answer your question?