Use this article to pick the Ingrid Promise delivery setup pattern closest to your business and start your delivery configuration from it. There is no single right way to configure delivery options in Ingrid Promise. There are, however, a handful of shapes that most retailers end up in, and knowing which one you are in saves a lot of rebuilding later.

This article is for retailers and implementation teams planning or reviewing their Ingrid Promise delivery configuration. Each pattern below shows a business situation, the configuration that fits it, and what the shopper ends up seeing. Find the one closest to yours and start there.

For the mechanics of building any of these patterns, see Promise configuration walkthrough.

Every Ingrid Promise delivery setup pattern is made of the same four building blocks, and they stack in this order:

The thing worth internalizing: shoppers never see carrier products, only delivery categories. Delivery categories are your editorial layer in Ingrid Promise. Two retailers with identical carrier contracts can present completely different checkouts.

The situation for pattern 1. You have one warehouse and one country. You want home delivery and pickup points, and you want the checkout to stay simple.

The table below shows the Ingrid Promise configuration for a single market with two delivery options.

What the shopper sees with pattern 1. Two clearly labeled options, with home delivery preselected. If the shopper enters an address where home delivery is not available, pickup is preselected instead. The preselection cascade handles it without the shopper noticing.

Why price pickup lower in pattern 1. Pickup is cheaper for you to fulfill, and a small price gap moves meaningful volume toward it. Making the gap too large reads as a penalty on home delivery; too small and nobody switches.

The situation for pattern 2. You have one central warehouse serving several countries, and the sensible carrier differs per market.

The table below shows the Ingrid Promise configuration for one shared warehouse serving Sweden, Denmark, and Finland with different carriers in each market.

What the shopper sees with pattern 2. Locally relevant carriers, priced in the shopper's own currency, selected automatically from their delivery address.

The decision worth making deliberately in pattern 2: keep delivery category names consistent across markets even when the carriers behind them differ. A shopper comparing your Swedish and Danish sites should see the same promise, not the same logo. Use translations for the display name rather than creating differently named delivery categories per market.

Where pattern 2 goes wrong: one region per market is right, but resist one region per carrier. Carriers belong inside a region, not beside it.

The situation for pattern 3. You already have national delivery, and you want same-day or express delivery, but it is only viable in a few cities.

To configure pattern 3 in Ingrid Promise:

What the shopper sees with pattern 3. Three options in metro areas, two elsewhere. The express option disappears by itself after the cut-off, or for a heavy basket.

Why pattern 3 is the one to copy rather than a national express option: a fast promise you cannot keep everywhere costs more than not offering it. Geography and a cut-off are how you offer speed without over-promising. The express option only exists where and when it is real.

Use these guidelines to choose and evolve your Ingrid Promise delivery setup pattern: