Use this article to check which carrier delivery services are certified with the Nordic Swan Ecolabel, in which markets, and how to show the label correctly in your checkout. It covers the certified Bring, PostNord and Posti services, and the general rules from Nordic Ecolabelling.
To add the label to your checkout in the Ingrid Merchant Platform, see Understanding and utilising category labels in Ingrid Merchant Platform.
What is the Nordic Swan Ecolabel?
The Nordic Swan Ecolabel is the official ecolabel of the Nordic countries. It is called Svanen in Sweden, Svanemærket in Denmark, Svanemerket in Norway and Joutsenmerkki in Finland.
Under the Nordic Swan Ecolabel licence for e-commerce logistics, carriers can have specific delivery services certified. A certified delivery service meets strict requirements on climate performance and energy efficiency. When a delivery service is certified, you as a merchant may show the Nordic Swan Ecolabel next to that delivery option, for example in checkout.
Why show the Nordic Swan Ecolabel in checkout?
Showing the Nordic Swan Ecolabel helps shoppers spot the sustainable delivery options in your checkout. According to the Nordic Consumer Survey (IPSOS, 2022), quoted in the Nordic Ecolabelling guidelines:
95% of Nordic consumers know the Nordic Swan Ecolabel.
61% trust a product labeled with it to be a good and sound eco-choice.
60% look for the label when they choose between products.
Which carriers are certified?
Three carriers have Nordic Swan Ecolabel certified delivery services: Bring, PostNord and Posti. The table below shows the certified services and the market each one applies to.
Carrier | Certified services (carrier service code) | Where it applies |
Bring | Bring Pickup Parcel Bulk (0342) · Bring Parcel Locker (0344) | Sweden only |
PostNord | PostNord Service Point (19) · PostNord Home (17) · PostNord Home Small (11) · PostNord Home Small Prio (86) · PostNord Pallet (52) · PostNord Groupage (83) | Sweden only, deliveries to consumers |
Posti | Posti Parcel Pickup Points (2104) · Posti Parcel Home Delivery (2103) · Posti Small Parcel to Door (2461) | Finland, deliveries to consumers |
The carrier service code is the carrier's own product code. To look up each product, see the carrier pages on carrier.ingrid.com: Bring · PostNord · Posti.
Rules for using the Nordic Swan Ecolabel
Use the Nordic Swan Ecolabel only on certified delivery services, in the certified market. In the Ingrid Merchant Platform, the Nordic Swan Ecolabel is available for all delivery categories, so the platform doesn't stop you from adding it to a service that isn't certified. It is your responsibility to add it only where it applies.
Only certified services: add the label only to delivery categories with the certified services listed in this article. Don't add it to all your delivery categories, routes or services.
Only the certified market: for example, Bring and PostNord services are certified in Sweden only, so don't show the label on Bring or PostNord deliveries in other countries.
Make it clear which options are certified: the label must never mislead shoppers or create doubt about which delivery options are ecolabeled. If a delivery category also offers services that aren't certified, don't add the label to it.
Logo: the Ingrid Merchant Platform offers one generic version of the Nordic Swan Ecolabel. The carriers have confirmed that the generic version is acceptable.
These rules come from the Nordic Ecolabelling guidelines for e-commerce vendors (version 2.0, March 2024). Nordic Ecolabelling updates the guidelines regularly. The current version is at nordic-ecolabel.org/regulations.
Nordic Swan Ecolabel with Bring
Bring delivery services to pickup points and parcel lockers in Sweden are certified with the Nordic Swan Ecolabel. In practice, this covers all Bring packages to pickup points and parcel lockers in Sweden.
Certified services:
Bring Pickup Parcel Bulk (carrier service code 0342)
Bring Parcel Locker (carrier service code 0344)
Where it applies: Sweden only.
Norway and Denmark: the label doesn't apply. In these markets Bring uses "delivered by electric vehicle" instead, so don't show the Nordic Swan Ecolabel there.
What the certification covers: lower climate impact of the transport network, fossil-free deliveries and energy efficiency, investment in electric, hydrogen and biogas vehicles, fair working conditions, and less bulky packaging.
Nordic Swan Ecolabel with PostNord
PostNord e-commerce deliveries to consumers (B2C, business to consumer) in Sweden are certified with the Nordic Swan Ecolabel.
Certified services:
PostNord Service Point (carrier service code 19)
PostNord Home (17)
PostNord Home Small (11)
PostNord Home Small Prio (86)
PostNord Pallet (52), for private recipients only
PostNord Groupage (83), for private recipients only
Where it applies: Sweden only, for deliveries to consumers.
What the certification covers: the full e-commerce transport network, including line haul and last mile, with requirements on climate and environmental performance, energy efficiency and working conditions.
Read more: PostNord Swan-labeled e-commerce transport · Nordic Swan Ecolabel criteria for e-commerce transport · Nordic Swan Ecolabel FAQ for e-commerce transport
Nordic Swan Ecolabel with Posti
Posti consumer parcel services in Finland are certified with the Nordic Swan Ecolabel.
Certified services:
Posti Parcel Pickup Points (carrier service code 2104): pickup from a Posti outlet or parcel locker
Posti Parcel Home Delivery (2103): delivery to the home at an agreed time
Posti Small Parcel to Door (2461): delivery to the mailbox or doorstep
Where it applies: Finland, for deliveries to consumers.
How to show it: show the label together with the Posti logo next to the certified Posti delivery options in checkout. Use the visual label wherever possible.
What the certification covers: electric and gas-powered vehicles, energy efficiency, the climate impact of transport, supply chain efficiency, working conditions and road safety. Posti must also reduce emissions every year to keep the certification.
Read more: Posti e-commerce deliveries receive the Nordic Swan Ecolabel · Posti checkout instructions for e-commerce
FAQ
Can I add the Nordic Swan Ecolabel to all my delivery categories?
No. Add it only to delivery categories with the certified services listed in this article, in the certified market. The label is available for all delivery categories in the Ingrid Merchant Platform, so check the list before you add it.
Can I show the Nordic Swan Ecolabel on Bring deliveries in Norway or Denmark?
No. Bring services are certified in Sweden only. In Norway and Denmark, Bring uses "delivered by electric vehicle" instead.
Is there a Swedish, Finnish or Norwegian version of the label?
Not yet. The Ingrid Merchant Platform offers one generic version of the Nordic Swan Ecolabel, and the carriers have confirmed that it is acceptable.
How do I add the Nordic Swan Ecolabel to my checkout?
Add it as a category label in the Ingrid Merchant Platform. See Understanding and utilising category labels in Ingrid Merchant Platform.
My carrier isn't listed. Can I still use the label?
Only if your carrier has certified the delivery service with the Nordic Swan Ecolabel for that market. Check with your carrier or your Ingrid contact.