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How to configure Returns portal

Before launching the Returns Portal, ensure you have:

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Written by Jakub Talarek

Configuration Guide

Prerequisites

Before launching the Returns Portal, ensure you have:

  1. Carrier Integrations Configure at least one shipping carrier for return label generation.

See: Returns Carrier Integrations guide for setup instructions


  1. Return Policy Configuration Set up your return policy (return period, fees, eligible carriers).


  1. Return Warehouse Address Configure where return shipments should be delivered.


  1. E-Commerce Platform Connection Active integration between your store and Ingrid Returns.

Handled by: Ingrid implementation team during onboarding


Access Methods

Option 1: Embedded on Your Website (Recommended)

  • Portal appears as part of your website

  • Seamless customer experience

  • Uses your domain and navigation

  • Customers stay within your brand environment

Setup: Add iframe code to your customer account pages


Option 2: Standalone Branded Page

  • Portal hosted at dedicated URL (e.g., returns.yourstore.com)

  • Link from emails, website, and customer service

  • Fully branded to match your identity

  • Custom domain available

Setup: Use provided portal URL and customise design


Design Customisation

Brand Your Portal:

Visual Design:

  • Upload your logo

  • Set brand colours (primary, secondary, accent)

  • Choose fonts that match your website

  • Control button styles (rounded, square)

  • Set spacing and layout preferences

Content Customisation:

  • Customise all text and messaging

  • Translate to multiple languages

  • Write custom instructions

  • Add links to help resources

  • Include promotional messaging

Preview: Test all changes in real-time preview before publishing


Return Policy Configuration

Define Your Return Rules:

Policy Element

What You Control

Return Period

Days customers have to return (14-90 days typical)

Return Fees

Free returns or charge customers (amount per return)

Eligible Items

All items or exclude certain products

Return Methods

Digital label, store returns, customer ships

Exchanges

Enable/disable exchange functionality

Carriers

Which shipping providers customers can use

Return Reasons

Dropdown options and required fields


Setup Process

Step 1: Access Configuration Log in to your Returns Back-office and navigate to Settings → Portal Configuration


Step 2: Design Your Portal

  1. Upload your logo

  2. Set brand colours

  3. Choose fonts

  4. Customise button styles

  5. Preview changes

  6. Publish when satisfied


Step 3: Configure Return Reasons

  1. Navigate to Settings → Return Reasons

  2. Add main reasons (Changed mind, Wrong size, Quality issue)

  3. Add sub-reasons for detailed categorisation

  4. Set which reasons require comments

  5. Configure photo upload requirements


Step 4: Set Up Email Templates

  1. Navigate to Settings → Email Templates

  2. Customise return confirmation email

  3. Add your logo and brand colours

  4. Edit email copy and tone

  5. Configure other notification emails


Step 5: Embed on Website (if using iframe)

  1. Copy provided iframe code

  2. Add to your “My Orders” or “Returns” page

  3. Test with sample order

  4. Verify display and functionality


Step 6: Test End-to-End

  1. Create test order

  2. Access portal and initiate return

  3. Verify email confirmation

  4. Check label generation

  5. Test status page tracking

  6. Confirm back-office receives return


Step 7: Launch

  1. Announce portal in customer communications

  2. Add links to order emails

  3. Update help center documentation

  4. Train CS team on new process

  5. Monitor usage and feedback


Implementation Examples

Example 1: UK Fashion Retailer

Configuration:

Portal Access:

  • Embedded iframe on “Order History” page

  • Pre-authentication from logged-in session

  • Custom domain: returns.ukfashion.com

Design:

  • Black and white minimalist design

  • Brand logo prominently displayed

  • Custom sans-serif font

  • Square buttons (modern aesthetic)

Return Policy:

  • 28-day return period

  • Free returns (all carriers)

  • Carriers: Royal Mail, Evri, InPost

  • Exchanges enabled

  • 8 return reason options

Results:

  • 82% self-service adoption

  • 90-second average completion time

  • 4.6/5 customer satisfaction

  • 65% reduction in support tickets


Example 2: Nordic Electronics Chain

Configuration:

Portal Access:

Design:

  • Blue and white brand colours

  • Large product photography

  • Clean, spacious layout

Multi-Market Setup:

  • Swedish (30 days), Norwegian (14 days), Danish (14 days), Finnish (14 days)

  • Localised in 4 languages

  • Country-specific carriers per market

  • Automatic compliance with local laws

Special Features:

  • Photo upload mandatory for defective claims

  • Approval workflow for returns >€500

  • Exchanges disabled (electronics specific)

Results:

  • Automatic regulatory compliance

  • 40% fraud reduction

  • Better QC data from structured reasons

  • Scalable to new markets


Example 3: Luxury Fashion Brand

Configuration:

Portal Access:

Design:

  • Elegant design with gold accents

  • Serif font for premium feel

  • High-quality product images

  • Subtle animations

Return Policy:

  • 60-day return period (premium benefit)

  • Free returns (premium carriers only: UPS, DHL Express)

  • White-glove service messaging

  • Concierge-style communication

Results:

  • Brand perception maintained

  • 4.9/5 customer satisfaction

  • 18% increase in repeat purchases

  • Premium positioning reinforced

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