Use this article to find the Ingrid best practices articles: opinionated recommendations for using Ingrid well, and the trade-offs behind each one.
This article is for retailers who already know how to set something up in Ingrid and want to know the smart way to use it. Most Ingrid documentation tells you how to set something up, or what a setting does. The Ingrid best practices articles answer a different question: what is the smart way to use Ingrid?
The Ingrid best practices articles are opinionated. They make recommendations, explain the trade-offs behind them, and say where a choice that looks obviously right in one respect costs you something in another: conversion against operational load, speed against cost, choice against clarity.
Ingrid best practices articles
How to structure an operationally viable and high-converting checkout: the order your checkout should present things in, and why collecting the full address before showing delivery options changes everything downstream.
Delivery setup patterns: the three setup shapes most retailers end up in: a single market, several markets with different carriers, and adding a faster delivery option in some places only.
Where to look instead of best practices
Getting live with Ingrid for the first time? Implementation covers the five phases from scoping to go-live.
Need to know what a specific Ingrid setting does? Go to the product section for the area you are configuring.
Something not behaving as expected? Start with the FAQ.